Merit Gold Review

Merit Gold is a key player in the gold and precious metals selling industry. The company was established in 1986, and claims to have assisted more than 250,000 clients with the purchase and sale of gold and other precious metals since that time.

One of the company’s key focus areas is transparent pricing, as well as customer education on how to properly buy and sell the right precious metals for both their IRA (Individual Retirement Account), as well as their other types of investment needs.

Products Available Through Merit Gold

Merit Gold offers a wide variety of different metals products, including gold, silver, platinum, and palladium. Many of these are approved by the IRS (Internal Revenue Service) for inclusion in a precious metals IRA account.

Investors can select the type of products that they are interested in by the type of metal they want, or by the price range they are seeking. They can also compare different products side by side directly on the Merit Gold website. This can help investors to get a better idea of which particular product may work best for them and their specific investment goals.

Location and Hours of Operation

Although Merit Gold does the majority of its business online, the company is physically located in Los Angeles, California. Its hours of operation are Monday through Friday between 7:00 a.m. and 7:00 p.m., and Saturday between 9:00 a.m. and 3:00 p.m. Pacific time.

Customer services representatives may be contacted during these times with any type of question or concern, as well as for assistance with opening a precious metals IRA account. Methods of contact include toll-free telephone as well as email.

Merit Gold Precious Metals IRA Account

Merit Gold offers a precious metals IRA account that can be opened directly via the company’s website by filling out the IRA Request Form. Merit provides different portfolio “package” sizes for investors who invest in precious metals IRAs. These packages start at $5,000 and move up to in excess of $100,000. Although, in order to just open an IRA account, there is no obligation to purchase any metals at that time.

How to Buy and Sell Metals Through Merit Gold

For those who are new to the gold and precious metals buying process, Merit Gold makes it very easy to step through the process. The company works to ensure that all investors are educated about what they are purchasing, why they are purchasing it, and how to go about purchasing the particular metal in their account.

Initially, investors will talk with an account representative in order to discuss their financial goals. Here, the account rep will be able to get a clearer idea of what the investor is trying to accomplish and in turn, will then be able to better recommend a particular metal for investment. Once an investor purchases a metal, the item is fully insured throughout the entire shipping process until it arrives at the investor’s destination. This helps to keep investments safe.

Merit Gold Company Ratings

Better Business Bureau

At this time, Merit Gold is currently being reviewed by the Better Business Bureau (BBB). Therefore, the company has no rating or information available about any complaints that have been filed.


TrustLink has given Merit Gold a rating of 5 stars out of 5. One reason for this high mark is the company’s consistency. It has also received a number of high customer praises for its customer service.

Business Consumer Alliance

The Business Consumer Alliance (BCA) has rated Merit Gold an A. Even though Merit has received 61 complaints within the past three years, the BCA’s complaint history has shown that Merit has given proper consideration to the complaints that were presented to them. With many of the complaints, Merit Gold also offered to make a full refund, as the customer requested.

Customer Complaints and Problems

Some of the primary complaints that have been filed against Merit Gold center around slow delivery of the company’s products, as well as certain “bait and switch” advertising schemes. With this in mind, investors should be very aware of exactly what products they are purchasing – especially if they are buying based on a specifically advertised coin or other metal.

Merit Gold Reviews and Testimonials

The company also has numerous satisfied customers over the years as well. Many of these individuals have posted positive testimonials such as the following:

“I was a first time metal buyer in any quantity, and was unsure of how the results of dealing with a firm over 3000 miles away would work. After receiving several sales packages from different vendors, I decided to try Merit, and was not disappointed at
all. Account Executive Michael Goldstein was most helpful and answered all my questions and walked me through the buying process.”
— Karl K. (Source)

“Was helped by Paul Fishman, very knowledgable and helped me with my purchases. 100% satisfied and could be happierĀ “ — Bryan M. (Source)

Merit Gold Advantages and Drawbacks

When considering purchasing precious metals from Merit Gold, there are both advantages and drawbacks to going with this company. On the plus side, the firm has a great deal of experience in the gold and precious metals industry.

With nearly three decades in the business, the company has amassed a large product selection for investors to choose from. Its customer service representatives are also highly knowledgeable in the products themselves, as well as with how to open and invest in a precious metals IRA account.

Unfortunately, the company has also been accused of luring customers in on various bait and switch advertising schemes. Therefore, it is important to be careful – especially for newer investors who may not be aware of the differences in price.

The Bottom Line

When determining which precious metals dealer is the best one to use for opening an IRA account, as well as for purchasing metals for investment, it is essential to review the company from all angles. This includes the firm’s rating, its line of products, and its customer reviews.

While Merit Gold does have an overall good reputation, there may still be reason to compare it with other industry contenders such as Regal Assets that has a better reputation with customers and a higher industry ranking overall.

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